Ringette joins the elite as Ringette Canada signs a new partnership with Gatorade® Canada

Ringette Canada and Gatorade^® Canada team up to elevate elite ringette athletes and the sport in the Canadian sports landscape.

OTTAWA, ON – April 3, 2023 – Ringette Canada, the national governing body for the sport of ringette, is delighted to announce its new partnership with hydration and sports fuel authority Gatorade^® Canada.

Gatorade’s mission of fueling the athletes of the future and achieving excellence across a multitude of sports continues, as the company extends its support to Canadian ringette athletes, including those competing in the upcoming Canadian Ringette Championships (CRC) in April 2023 and the World Ringette Championships in November 2023.

“Working alongside a best-in-class brand like Gatorade Canada with a reputation for engaging with premium sports and entertainment programming is a big milestone,” says Jenni Lloyd, Communications, Engagement and Marketing Director for Ringette Canada. “We look forward to working with Gatorade as we continue to make enormous strides to raise the profile of the sport.” 

Gatorade Canada continues to be at the forefront of the sports industry with a focus on long-term partnerships and is proud to expand its support of Ringette Canada and its athletes.

“At Gatorade Canada, part of our mission is to continue building a diverse roster of partnerships. Working with Ringette Canada, we are thrilled to be reaching new players and supporting this community of best-in-class athletes,” says Lourdes Seminario, Senior Marketing Director, PepsiCo Beverages Canada. “Playing sports has the power to transform lives and generates enduring advantages. We eagerly anticipate witnessing the exceptional feats that these athletes will achieve.”

Julie Vezina, Ringette Canada’s Executive Director shares her excitement for the partnership: “the honesty, openness, fairness and integrity in this partnership process, shows the values that are so important to Ringette Canada. Being able to work with a like-minded organization that also promotes respect is paramount. We’re excited to take ringette to the next level together!

The Canadian Ringette Championships (CRC) takes place in Regina from April 10 to April 16, 2023 and will feature 48 teams, 190 games, 1000 athletes from across Canada. Gatorade Canada will have a presence on tournament benches and will support marketing efforts through social media. Follow the collaboration along on social @RingetteCanada1963 and @GatoradeCanada.

About Ringette Canada

Ringette Canada is the national sport organization that governs, promotes, and leads the development of ringette. Learn more at www.ringettecanada.ca.

 

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.